UTM Parameters in the GeoIP Country Redirect

What is UTM parameters?

UTM parameters are specific text strings that you can append to URLs that allow you to track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.

A UTM-free URL look something like this:

https://spicegems.com

But the URL including the UTM parameters looks like this:

https://spicegems.com?utm_source=GeoIP_Country_Redirect&utm_medium=US_Redirect_Rule&utm_campaign=popup

UTM parameters In this URL:

• utm_source

• utm_medium

• utm_campaign

1. UTM Forward

Keeping the already existing UTM parameters is very crucial as per business needs. To manage it, we have a feature in the app using which original parameters will be forwarded.

By enabling the UTM forward option, the already existing UTMs will work

If the UTM forward is disabled, only the UTM parameters defined in the app will add in URL while redirection.

2. Add custom UTM parameters

Adding UTM parameters in the app is quite straightforward. The app allows you to add five UTM fields.

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Understanding UTM Forwarding and Custom Parameters

Scenario:

Let say you have created redirect rule if Canadian visitor land on "line-item.myshopify.com" then they will be redirect on the "sg-localapp.myshopify.com"

There are two case:

1. UTM Forwarding Enabled, No Custom Parameters Added

If UTM forwarding is enabled without adding custom parameters:

• An existing UTM campaign runs on the source store (line-item.myshopify.com). 1. utm_campaign=Final_sale 2. utm_source= Instagram

https://line-item.myshopify.com?utm_campaign=Final_sale&utm_source=Instagram

• After redirection, the destination URL maintains the original UTM parameters:

https://sg-localapp.myshopify.com?utm_campaign=Final_sale&utm_source=Instagram

2. UTM Forwarding Enabled, Custom Parameters Added

If UTM forwarding is enabled and you add custom UTM parameters in the rule:

• An existing UTM campaign runs on the source store (line-item.myshopify.com).

utm_campaign=Final_sale

utm_source=Instagram

https://line-item.myshopify.com?utm_campaign=Final_sale&utm_source=Instagram

• Custom UTM parameters are defined in the redirect rule:

utm_campaign=GeoIP_Country_Redirect

utm_source=US_Redirect_Rule

utm_medium=autoredirect

• After redirection, the destination URL combines existing and custom parameters:

https://sg-localapp.myshopify.com?utm_campaign=Final_sale&utm_source=Instagram&utm_medium=autoredirect

The priority will be given to the existing parameters and in case if any is missing our app will add to the URL.

1. utm_campaign=Final_sale (Already existing)

2. utm_source= Instagram (Already existing)

3. utm_medium=autoredirect (Added by the app)

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