# Create Exception-Based Redirect Rule

An **Exception-Based Redirect Rule** allows you to redirect visitors from all countries except specific ones. For example, if you want to redirect all visitors except those from **Canada**, this type of rule makes it easy to manage.

Here’s a step-by-step guide to creating an exception-based redirect rule.

**Steps to Create an Exception-Based Redirect Rule**

## 1. General Settings Configuration

Follow these steps to configure your rule:

* **Enter Redirect Rule Name**\
  Provide a unique name for the redirect rule.
* **Select Visitor Countries**\
  Add **all countries** to the "**Select Visitor Countries**" field **except Canada**.

{% hint style="info" %}
Quick Tip to Save Time:

* Instead of selecting countries one by one, use **comma-separated alpha-2 country codes** (e.g., `US, UK, FR, DE`).

* You can find the alpha-2 codes for all countries here.

* Copy the list, remove Canada’s code (`CA`), and paste the rest into the field.
  {% endhint %}

* **Redirect To Store URL**\
  Enter the URL of the store or page to which visitors from the selected country should be redirected.

* **Enter Store Name**\
  Specify the store name associated with this redirect rule

* **Enable Redirect Rule**\
  Check this box to activate the redirect rule immediately.

* **Enable Relative Redirect**\
  If enabled, visitors will be redirected to the same relative page on the new domain. For example, if a visitor is on `/products/xyz` in the main store, they will be redirected to `/products/xyz` in the target store.

## **2. Advanced Settings** (Optional)

Expand the **Advance Settings** section to configure UTM parameters for tracking campaigns:

* **UTM Source, UTM Medium, UTM Campaign**\
  Add UTM parameters to track the performance of your redirects in analytics tools. For example:
  * UTM Source: 
  * UTM Medium: 
  * UTM Campaign:
* **Enable UTM Forward**\
  Toggle this option to forward the UTM parameters with the redirect.

## **3. Save the Rule**

Once everything is configured, click the **Save** button to finalize the rule.


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